Why live translation presents a new opportunity for AV hire companies

Business events, conferences, and government events are becoming increasingly international. Speakers, visitors, and online participants often come from different countries, do not always speak the same language, and still expect to be able to follow the content clearly.

For AV rental companies, this creates a new opportunity.

When a customer asks for technical support for an event, it is no longer only about good sound, sharp image quality, and reliable screens. The question is increasingly: how do we make sure everyone in the room can truly follow the content?

Live captions and translation are playing an increasingly important role in this. Not as a separate add-on, but as part of a modern AV solution.

Would you like to see how this works within an existing AV setup?

Request a demo and discover how Soundshape adds live captions and translation to events.

Customer needs are changing

Many events are built around knowledge sharing. Think of conferences, corporate events, presentations, panel discussions, or government meetings. The value of these events lies in what is being said.

But when part of the audience cannot properly follow the spoken language, some of that value is lost.

This can happen with international visitors, multilingual programmes, speakers with different accents, or participants who rely on captions. For the organiser, this is a problem. For the AV rental company, it is an opportunity to provide additional support and advice.

AV rental companies that can offer live captions and translation help their customers make events more accessible, more international, and easier to follow.

Add more value to existing productions

Soundshape gives AV rental companies the opportunity to expand their service offering with live captions and translation in more than 100 languages.

This adds an extra layer of value to existing productions. You do not only provide the technology needed to make an event visible and audible, but also the solution that helps make the content understandable to a wider audience.

This makes Soundshape an attractive additional service or upsell for customers who:

welcome international visitors;
organise conferences or corporate events;
consider accessibility important;
want to support multiple languages;
want to make their event more professional and inclusive.

For AV rental companies, this is a way to create more value from existing customer relationships and stand out from competitors.

Curious to see how Soundshape could become part of your rental offering?

Schedule a demo and see how live captions and translation can be used at events, conferences, and business meetings.

Inclusion and commercial value go hand in hand

Accessibility is sometimes seen as something organisations simply have to provide. But for events, it is also an opportunity to improve the audience experience.

When visitors can read along live or follow the content in their own language, an event becomes both more accessible and more effective. People miss less information, stay more engaged, and gain more value from each session.

For AV rental companies, this creates a strong story to share with customers. You are not only helping them with a technical solution, but also with creating a better event experience.

This makes live captions and translation relevant for:

corporate events;
medical conferences;
international conferences;
government events;
hybrid meetings;
events with multilingual audiences.

Fits within existing AV workflows

A common concern with new technology is: will this not make things too complicated?

For AV rental companies, this concern is understandable. During a live event, technology needs to be reliable, work quickly, and fit within the existing setup. No one wants to add unnecessary complexity.

Soundshape has been developed specifically for live events and can be integrated into existing AV workflows. Spoken content is converted into live captions and translations, which can then be displayed on screens, laptops, tablets, smartphones, or in a livestream.

This allows the solution to be added to an event setup without having to redesign the entire workflow.

Stay ahead with future-ready AV solutions

AV rental companies that offer Soundshape show that they look beyond the technical basics. They actively support customers with accessibility, international audiences, and the overall event experience.

This is particularly relevant for AV companies that want to expand their services and proactively help customers with new solutions.

Live captions and translation do not replace high-quality AV technology. They build on it. They make the content of an event more accessible to everyone attending.