AV rental companies are used to advising their customers.

Not only about which microphone, screen, or sound system is required, but more importantly about what an event needs in order to work well. The technology has to suit the venue, programme, speakers, and audience.

Increasingly, another question is being added to that conversation:

Will everyone be able to follow what is being said?

At conferences, corporate events, government events, and international meetings, this is not always a given. Visitors do not always speak the same language. Some participants rely on captions. And online viewers can miss important nuances when the audio, language, or speaking pace is difficult to follow.

This creates an opportunity for AV rental companies to add live captions and translation to their event offering.

Would you like to see how live captions and translation fit within an existing event setup?

Request a demo and discover how Soundshape works for AV rental companies.

From supplying technology to adding value

An AV rental company does more than provide equipment. You help customers deliver an event that is professional, reliable, and easy to follow.

Live captions and translation are a natural extension of that service. They make event content more accessible to the audience.

This can be particularly valuable for:

• international conferences;

• medical meetings;

• corporate events;

• government events;

• hybrid events;

• presentations involving specialist terminology;

• events where accessibility is important.

For the customer, this means more people can follow what is being said. For the AV rental company, it means you can offer an additional service within existing productions.

When should you offer live captions and translation?

Live captions and translation do not need to be included as standard at every event. They become especially relevant when the content is important and the audience is diverse.

Think of customers welcoming international visitors, speakers from different countries, or participants who are not fully comfortable with the main event language. They are also valuable at events where accessibility plays an important role.

One simple question can help start the conversation:

“Does everyone in the room and online need to follow the content clearly, even when language or hearing creates a barrier?”

When the answer is yes, live captions or translation can be a valuable addition.

How Soundshape fits within your offering

Soundshape provides live captions and translation for spoken content during events. The content can be displayed on screens in the venue, as well as on smartphones, tablets, laptops, or within a livestream.

For AV rental companies, it is especially important that Soundshape fits the reality of live events. It needs to work within an existing setup, without requiring the entire production schedule to be redesigned.

This allows you to position Soundshape as an additional service within your rental offering. Not as a separate technical experiment, but as a solution that helps customers make their events more accessible and international.

Make it relevant to your customer

Customers do not always know that live captions and translation are available. It therefore helps to connect the solution to situations they recognise.

Instead of simply saying that you can offer “live translation”, you can ask questions such as:

“Will there be international guests in the room?”

“Will people also attend the event online?”

“Are there participants who would benefit from captions?”

“Will the programme include specialist terminology, names, or complex topics?”

“Would you like to make the programme accessible to a wider audience?”

This turns live captions and translation from an abstract feature into an answer to a clear customer need.

Curious to see how you can explain Soundshape to your own customers?

Schedule a demo and see how live captions and translation are used in practice.

An additional service, not a complicated workaround

With new technology, the first question is often: how much extra work will this create?

For AV rental companies, this is understandable. During a live event, everything needs to be reliable. Additional solutions should not make the production unnecessarily complicated.

That is why live captions and translation need to fit within the existing AV workflow. Soundshape has been developed for live events and can be used alongside the technology that is already in place.

This gives the customer an additional layer within the event: spoken content becomes more accessible, without requiring the entire event to be organised differently.

Why this is relevant for AV rental companies

Live captions and translation can help AV rental companies expand their services.

You do not only offer sound, visuals, and screens, but also a solution to a growing customer need: how can we make this event easier for everyone to understand?

This helps you:

• add more value to existing productions;

• advise customers more proactively;

• start conversations about accessibility and international audiences;

• stand out from competitors;

• add new services to your rental offering.

AV companies that work with corporate events, conferences, and government events are particularly well positioned to respond to a need that is becoming increasingly common.

Start with the right events

The best place to start is by offering Soundshape at events where the value is immediately clear.

Think of an international conference with visitors from several countries. A medical conference where complex terminology matters. A corporate event with international employees. Or a government event where accessibility is an important requirement.

For these productions, the question is not only whether the sound is clear, but also whether the content truly reaches the audience.

This is where an AV rental company can make a meaningful difference with live captions and translation.

Discover how Soundshape fits within your rental offering

For AV rental companies in the Benelux, Soundshape offers a practical way to add live captions and translation to their event services.

You respond to a growing customer need, make events more inclusive, and add an extra service to existing productions.

Would you like to see how Soundshape works during live events and how you can offer it to your customers?

Request a demo and discover how Soundshape fits within your AV rental offering.